You've Mastered Everything Else...
Why Is It So Hard To Master Your Weight?
You've risen to the top of your career because of systems, habits, focus, and discipline… but those same strategies don’t work when it comes to losing weight.
And you can’t figure out why.
If you're like most of my clients before they start working with me, you probably feel genuinely confused about why you can't lose weight.
Especially if you’ve tried everything... diets, cutting calories, counting points, downloading Noom, drinking protein shakes, and bingeing every podcast about midlife weight loss tips.
At some point... you've probably thought to yourself...
I just need to try harder.
But here’s the thing… if more effort were the answer, you would have solved it already.
You’ve got the work ethic. It’s not about working harder.
And if you don't figure this out, those pounds are going to stick around.
And worse:
They'll keep draining your energy.
They'll keep eroding your confidence.
They'll keep you stuck in this constant feeling of I don’t have it all together.
And then, you’re left having to put on appearances - pretending to be someone you’re not just to maintain the image of success.
I get it. And it's not your fault.
It doesn’t have to be this way.
Are You Stuck in the Comfort Craving Cycle?
Which of these apply to you?
▶️ At least 5 times a week, you find yourself eating half a bag of chips or a sleeve of cookies in front of the TV, and you can't even remember how much you ate.
▶️ You're bombarded with conflicting advice about what foods, supplements, or workouts will "fix" your metabolism, leaving you STUCK IN INDECISION, and unsure where to start.
▶️ At least once a month, your healthy routine falls apart when life gets hectic and unpredictable, which leaves you feeling like you're always starting over.
If One or More Apply to You, Chances are, You Can Also Relate to...
❌ You feel like you're failing at something you should have figured out by now, and the shame keeps you suffering in silence.
❌ Every time you look in the mirror, it feels like you're staring at a stranger, wondering where the confident, vibrant version of you disappeared to.
❌ Deep down, you're exhausted from carrying the mental load of trying to hold it all together while secretly feeling like you're unraveling.
You try to be good!
At the end of the day, you do your best because you know you need to prioritize your weight and you health.
But between your family and career and other commitments, chances are, you would rather feel guilty about eating the entire plate of cookies rather than feeling guilty about disappointing the people who rely on you the most.
I know you are doing your best, and I'm here to help you conquer this... FOR GOOD!
Here's the thing...... most women think that losing weight... is about weight loss.
I mean, isn't it?
But how many times have you heard the experts say... all you need to do is restrict calories and exercise more?
And how many times have you done exactly that, only to see minimal results?
It's time to stop chasing diets, dreading them because you're constantly starving, and then quitting when the scale refuses to budge.
My innovative Back To You Method™ helps you finally achieve your healthy weight loss goals... NOT with calorie restriction... but with better stress resilience, emotional stability, and the ability to handle whatever life throws your way without reaching for comfort food.
The Brutal Truth is:
Releasing emotional eating triggers first, before jumping into nutrition, exercise, and lifestyle factors, is the most effective way to create sustainable weight loss.
And we all know, losing weight in midlife is hard enough.
But keeping it off? That's the ULTIMATE goal.
Think about it. Let’s say you lose the weight, but what happens when life throws you a curve ball? Whether it’s running late, cake day at the office, or a fight with your spouse, have you learned how to control those automatic triggers that pull you back into old emotional/stress/comfort eating habits?
These curve balls become the hidden saboteurs that cause you to go right back to your old habits.
If you’ve already felt the nudge toward making a change, then that means you already have what it takes within you to rewrite your story, break free from the patterns holding you back, and step into a healthier, more confident version of yourself.
The only thing standing between you and your transformation is a proven framework and the right support to help you get there.
Introducing:
BACK TO YOU
Back to YOU is a 3-month transformational program where you will break free from emotional eating so you can achieve a healthy weight, make it a sustainable part of your lifestyle, and keep the weight off permanently without counting calories, crazy diets, or hours in the gym.
You will go from being a Diet Dreader...
❌ Eating "healthy" food that leaves you starving.
❌ Tracking every calorie, point, or macro.
❌ Feeling deprived while watching everyone else enjoy their favorite foods.
❌ Waking up feeling bloated (hello, "meno baby") and the scale going up instead of down.
❌ Battling the guilt and shame from late night binges...
...to becoming a Radiant Rebel:
✅ Enjoying food without guilt or second-guessing every bite.
✅ Feeling confident at social events and setting boundaries without overindulging or feeling awkward.
✅ Handling the stress of demanding days without reaching for chocolate, cookies, or chips.
✅Maintaining consistent, healthy routines, even on the busiest of days.
✅Staying unapologetic and committed to prioritizing your health goals without feeling the need to justify your choices to anyone.
With a proven 3-step process, you will:
1️⃣ Eliminate cravings, mindless snacking, and emotional eating triggers
2️⃣ Optimize your metabolism to lose weight and turn your body from a fat-storing machine to a fat-burning machine.
3️⃣ Create sustainable habits so you can neutralize daily challenges without slipping back into old habits.
LET ME SHOW YOU WHAT'S WAITING FOR YOU INSIDE ONCE YOU JOIN BACK TO YOU
Phase 1. DROP IT: Stop Emotional Eating
- Uncover the hidden patterns fueling your emotional eating and sabotaging your weight loss efforts so you can break free from mindless snacking once and for all.
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Discover the sneaky neurological triggers behind nighttime snacking, so you can finally enjoy evenings without mindlessly eating chocolate, chips, or cookies.
- Say goodbye to the guilt of eating straight from the package by uncovering the psychological cues driving this behavior.
- Transform your relationship with food by addressing the root emotional patterns - not just the surface behaviors.
Phase 2. DRIVE IT: Rev Up Your Metabolism
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Learn the meno-belly elimination formula that targets stubborn midsection fat by balancing cortisol and insulin, so you can finally say goodbye to that “meno baby.”
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Discover why traditional cardio routines sabotage your metabolism, and unlock the metabolism-boosting secret to torch fat and build lean muscle without bulking up.
- Say goodbye to calorie restriction and sluggish digestion. Fuel your body with nourishing, delicious food that eliminates bloating, accelerates fat loss, and gives you sustained energy all day long.
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End the cycle of sugar and carb cravings with a blood-sugar balancing strategy that stabilizes energy and mood without relying on caffeine.
Phase 3. DREAM IT: Live Your Dream Life
- Escape the perfectionist-inspired all-or-nothing trap with a proven strategy to recover from slip-ups and stay on track without feeling like you’ve ruined everything.
- Neutralize the daily curve balls with an FBI threat-reduction strategy - develop flexible, foolproof plans that keep you consistent even when life throws surprises your way.
- Master the art of graceful boundaries so you can confidently decline second helpings or desserts without feeling awkward or alienating friends or family.
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Transform your daily routines with realistic habits that effortlessly fit into your busy life - no complicated schedules or never-ending to-do lists, just small shifts that deliver BIG results.
"I experienced a bigger breakthrough in just one of Holly's coaching calls, compared to years in therapy!"
What Do You Want YOUR Transformation to Look Like?
"I experienced a weekend of unexpected family drama. Holly gave me the tools to hold my power, not spin out of control, not be guilted into doing something I didn't want to do... AND the best part... the entire weekend, I never reached for comfort food!"
"The fork was up to my mouth and I actually found myself fully aware of not wanting to eat the comfort food. I put the fork down. No guilt. I just knew that I didn't want to eat it."
"Holly's coaching calls are relaxing and open. It's the highlight of my week to focus on ME."
"Holly helped me get my energy and my life back. I'm back to exercising, taking daily walks and pursuing my dream career."
"I experienced a bigger breakthrough in just one of Holly's coaching calls, compared to years in therapy!"
* Results are not guaranteed. All testimonials respect client privacy.
Can You Imagine...
I want you to imagine how powerful you will feel when those emotional eating thoughts stop showing up, and where you have no more cravings.
Imagine that you’re burning fat naturally and effortlessly so that you do NOT have to starve yourself with sad little salad or do intense workouts all of the time.
Imagine neutralizing those daily threats that come at you, removing those self-sabotaging thoughts, and never worrying about quitting again.
By mastering all three phases, you’re creating a trifecta of success that gives you lasting transformation.
You're Probably Thinking...
OK, Holly, How Much is My Investment?
Over the years, I’ve seen countless women jump from diet to diet, only to fail again and again. Why? Because they don’t have the system, methodology, and support needed to get to the other side.
You've probably come across the $50-a-month memberships that barely scratch the surface. These programs give you cookie-cutter advice for the masses with no personalization, leaving you spinning your wheels and wondering why nothing sticks.
You may have also seen the $10,000+ programs that offer testing, labs, and a focus on hormones. While these can be insightful, they’re often overwhelming, overly clinical, and leave you without a clear, actionable plan for your day-to-day life.
Even working with me in my Elite Coaching program is a $5,000 investment.
As you’ve learned, the solution needs to focus on getting to the root cause with a back-to-basics approach. It’s about finding a program that’s tailored to your unique wellness and your demanding midlife schedule.
That’s why I’ve created Back to YOU at a no-brainer sweet-spot investment. I know that smart, successful women in midlife - women like you - are ready to stay in integrity with yourself and do the work. You understand that this is more than just about losing a few pounds.
Yes, weight loss is important, and that’s why you’re here. But the women who really get it - the women who see how this will impact their energy, health, and happiness over the next 40 years - those are the women who know the value of investing in themselves.
And because I’m committed to making the Back to YOU Program as accessible as possible to help you achieve your emotional eating and weight loss goals… Back to YOU is only 3 payments of $559.
That’s right! Until this Thursday at 11:55 PM EST, you can join us inside Back to YOU for just $559 today!
For the first 5 women who commit this week, I’m offering a special promotion: a private 1:1, 30-minute coaching call with me to help you accelerate your progress and personalize your journey.
Pick the best option for you and get started today!
Have questions before you join?
Book a call with one of our Breakthrough Coaches to determine if Back to YOU is the right fit for you, and you are a right fit for the program. Fill out a brief interest form, and jump on their calendar!
This program is backed by a 30-day money-back guarantee.
I can't guarantee your results (that's up to you). But I can guarantee that I will show up as my best to help you be your best. If you are not satisfied with the program for any reason, you have 30 days to cancel with a full refund.
I'VE GOT MORE FOR YOU!
The Back to YOU Program will completely transform the way you approach food, your weight, and your health. But that's only the beginning.
When you join the Back to YOU Program, you will also get 3 incredible Bonuses to make your progress even faster and your success even easier.
This is $2,794 worth of extra gifts when you enroll TODAY.
Starting with...
BONUS #1: Double the Coaching Support
- When you join by January 16th, you will get 6 months of coaching support instead of 3 months. This means twice the opportunity to master your new habits and lock in sustainable weight loss.
- With 3 extra months of coaching and support, you’ll confidently navigate life’s curve balls, without slipping back into old habits.
- More time = deeper transformations, helping you stay consistent, resilient, and fully equipped to maintain your results for the long haul.
BONUS #2: The Ultimate Midlife Reboot
- Reclaim your energy and vitality by focusing on what your body truly needs, not what diet culture tells you.
- Reset your sleep, stress, and nutrition with simple, effective strategies that fit seamlessly into your busy midlife.
- Rebuild a body and life that feel strong, balanced, and resilient by reconnecting with the foundational habits that work for YOU.
BONUS #3: Breakthrough Bundle
- Harness a powerful exercise that has helped thousands to create major breakthroughs, rewire automatic triggers, and break free from emotional eating patterns, giving you a reliable resource you can rely on anytime.
- Learn how to cut through all the noise of confusing diet advice and finally tune in to your body’s real needs - whether it’s nutrition, exercise, or stress management - to feel fully nourished and energized.
- Master a library of meditations, visualizations, and exercises specifically created to help you overcome cravings, manage stress, and build lasting habits that support your transformation for life.
So, Let's Recap!
When you join the Back to YOU Program today, you get instant access to the training modules and can start adding the upcoming coaching calls to your calendar.
✅ On-Demand Training Program: Lifetime access to course materials. (Value = $997)
✅ 3 Group Coaching Calls a Month: Personalized support for 3 months. (Value = $1800)
✅ Supportive Community: Connect with like-minded women. (Priceless)
✅ BONUS #1 - Double the Coaching Support: 3 extra months of group coaching (6 total months). (Value = $1800)
✅ Bonus #2 - The Ultimate Midlife Reboot: Back-to-basics system to transform your health and life. (Value = $497)
✅ BONUS #3 - Breakthrough Bundle: - Tools, exercises, and meditations to rewire your brain and conquer emotional eating triggers. (Value = $497)
That makes everything you get well worth over $5,000!
So Now It's Time for You to Make One of Two Choices.
If you're really serious about getting to the root cause and addressing emotional eating so that you can not just lose a few pounds, but actually keep the weight off for good... you get to make one of two choices right now...
1️⃣ Continue on your own path.
As you already know, going it alone means jumping from diet to diet, piecing together random advice, and feeling stuck in the same cycle of cravings, guilt, and frustration. You’ll keep wondering why nothing changes and battling the same obstacles without a clear, proven solution.
OR...
2️⃣ Join Back to YOU
If you already know that you want to break free from emotional eating so you can achieve a healthy weight, make it a sustainable part of your lifestyle, and keep the weight off permanently without counting calories, crazy diets, or hours in the gym... then the choice is obvious.
Join us inside Back to YOU and start your transformation to become the healthiest, most vibrant version of yourself.
Simply click on the button below and I'll be waiting for you on the inside.
Still on the Fence? Let Me Share One Last Thought:
Maybe you’re thinking, “What if this doesn’t work for me?”
But here’s the truth: with the right mindset, tools, and support, you CAN transform your life. This program is designed to help you succeed, no matter where you’re starting from.
And I’ll be there with you every step of the way.
But Choose quickly!
Doors are only open until Thursday, January 16 at 11:55 PM EST.
After that, you’ll miss out on the chance to finally take control of your health, access exclusive bonuses, and get the support you need to thrive.
Don't waste another year trapped in the diet yo-yo cycle.
Join now.
Your Most Popular Questions... Answered.
Have a pressing question you need answered before joining the Back to YOU Program?
Below is a list of the most common questions I've been asked. If you don't see your question, just reach out to [email protected] so we can assist you.
1. What do I need do to help ensure my success inside Back to YOU?
2. Does it matter how many pounds I want to lose if this is a good fit for me?
3. Every diet I've tried in the past has failed. Will this help me?
4. This sounds overwhelming. How much time will this take to implement?
5. I struggle with putting myself first. How can I prioritize myself without feeling selfish?
6. I’m nervous about speaking up on the coaching calls. Will that hold me back?
7. What can I expect once I enroll in Back to YOU?
8. What if my family won’t be on board with these changes?
9. What happens if I fall off track during the program?
10. Is this program worth the investment?
11. Will I have to follow a strict meal plan or give up my favorite foods?
12. I don’t love working out. Will this still work for me?
13. I’m considering applying for the Elite Coaching spot. Should I still join Back to YOU? How does that work?
14. What's the guarantee/refund policy?
Meet Your Coach: Holly Bertone, PMP, CNHP
Certified Holistic Health Coach & Consultant ~ Keynote Speaker ~ Podcast Host ~ Pug Mom
Holly Bertone is a former FBI Chief of Staff for Counterintelligence turned Certified Holistic Health Coach.
She helps smart, successful women in midlife break free from emotional eating, ditch diet culture, and prioritize their health so their high-achievement lifestyle NO LONGER CLASHES with unwanted weight gain.
Holly spent 20 years in Project Management consulting and federal government service. After her own experience of breast cancer and healing herself from an autoimmune disease, she learned there's more to life than burning the candle at both ends, and living according to everyone else's agenda.
Holly Bertone is a Certified Project Management Professional, Certified Holistic Health Coach, #1 Amazon bestselling author, Keynote Speaker, and Host of Your Midlife Comeback Story Podcast.
She's spoken on stages at MIT and the Society of Human Resource Management (SHRM).
You're Not Alone.
At this point, you might be thinking, Holly... I've tried the diets and it's been one failure after another. Why even bother? I'm scared to bet on myself again.
If you're thinking that, chances are, you can relate...
For years, I struggled with emotional eating, especially during some of the most challenging seasons of my life. I was an emotional eater at 150 pounds, and I was an emotional eater at 110 pounds.
At both weights, I ate my emotions on a daily basis… pizza, ice cream, french fries, and Reese’s Cups were my best friend.
It didn’t matter how much I weighed… the shame never left.
I emotionally ate my way through college, management consulting, a demanding career at the FBI, breast cancer treatment, and Hashimoto’s, an autoimmune disease.
Food was my comfort. Food was always there for me.
By the time I turned 49, I felt frumpy and flabby. At this point, I was already a health coach, eating healthy and doing all of the right things, but I just felt… gross… inside and out.
That's when I realized that it wasn’t just me… so many women in midlife were battling the same kind of demanding lifestyle and food addictions that I was.
How is it that so many smart, talented, high-achieving women can be so successful at work and at home, but struggle so much with their weight?
I became obsessed. I went full-on investigator mode, putting my FBI training to work to uncover what the weight-loss industry doesn’t want you to know: it’s not about calories or cardio… it’s about breaking the patterns that keep you stuck.
I realized it wasn’t about the weight and it wasn’t about the food. It’s these deeper emotional and psychological patterns that are driving our behaviors. And that’s when everything changed.
Not just for me, but for the women I help.
Looking back, I realized that food was my way of coping with feelings I didn’t have words for.
I wanted to feel seen.
I wanted to feel worthy.
I wanted to soothe the parts of me that felt like I didn’t matter.
I know how lonely and isolating it can feel to reach for food for comfort, feel better in the moment, and then go right back to putting the mask on and pretending it doesn't matter.
I lived it for over 40 years, and I was ashamed to admit it.
That's why Back to YOU isn’t just a program… it’s built on the legacy of every monster I’ve fought, every obstacle I’ve overcome, every breakthrough I had.
I combined it with my experience in FBI Counterintelligence - how I used pattern analysis to identify threats and implemented countermeasures to stay ahead of the threat.
Russian spies… cake day at the office. The process is weirdly the same because the end goal is to stay ahead of the threat.
Because in real life… those threats are always going to be there.
And I’m here to tell you, that you’re not alone, and it IS possible to change this.
When you join Back to YOU, I’m here with you every step of the way.
Are you ready to FINALLY break free from emotional eating so you can reach a HEALTHY WEIGHT, and keep it off for good?
YES! I'M IN!
DISCLAIMER:
The information provided in the Back to YOU Program has not been evaluated by the Food and Drug Administration. The information is not meant to be used, nor should it be used, to diagnose, treat, cure, or prevent any medical condition or disease. This training/coaching is not intended as a substitute for the medical advice of a physician. The viewer should regularly consult a qualified, licensed doctor in matters relating to his/her health and particularly with respect to any symptoms that may require diagnosis or medical attention. Neither Pink Fortitude, LLC nor its representatives are responsible for any specific health needs that may require medical supervision and are not liable for any damages or negative consequences from any treatment, action, application or preparation, to any person listening to or following the information on the Back to YOU Program. References are provided for informational purposes only and do not constitute endorsement of any websites or other sources.