Led by Holly Bertone, PMP, former FBI Chief of Staff for Counterintelligence, now known as the Emotional Eating Profiler and Coach

I spent 13 years at the FBI studying something that strangely turned out to be an overweight woman's best friend... 

PREDICTABLE FAILURE.

In both counterintelligence and project management, you don't build a system around how people behave on their best day... you find where the system breaks under pressure... and you design it specifically for that moment.

Diets give you calories, macros, and recipes for your good days.

You build the Sustainable Weight Loss MACHINE for what happens on your worst days. 

What would your weight loss journey look like if you were able to stay ahead of the threat... aka these 8 predictable failure points that show up every time life goes bonkers?

Because if you can't keep the weight off...

why bother losing it in the first place? 

Fun fact...

22% of the women I've coached started dieting in ELEMENTARY SCHOOL. 

Some of us have been losing weight longer than we've been driving. When someone says, "just eat less and move more," in full disrespect... you've already tried.

It's time to build the systems to make weight loss stick. Even on your most chaotic days, when life gets life-ey and people get people-ey. 

I've Been There. You're Not Alone.

I struggled with emotional eating and the diet rollercoaster for more than 40 years.

Comfort food was my stress relief. I ate fast. I ate in secret. I ate so that I didn't feel the pain... and then I ate so much that I felt like I was 6 months pregnant.

Pizza, ice cream, pasta, french fries, Reese’s Cups… food was my comfort blanket.

When I turned 49, it felt like the pounds packed on overnight.

I was already a health coach at that point... a health coach who was fat and unhealthy (oh, the irony). I felt like a fraud because I had all of the information at my fingertips. I knew what I was supposed to do.

Nothing I had learned in 4 nutrition and health certifications helped me lose weight or control eating everything in sight.

I realized that I was trying to out-diet a systems problem. 

Once I stopped asking, "What's wrong with the food I'm eating?" and started asking, "Where does my system predictably fail, and what do I have to put in place to make sure it doesn't?"... everything changed. 

I took the same skills I used as the FBI Chief of Staff for Counterintelligence, combined them with my 20-year PMP and project management background, along with neuroplasticity, behavior science, and the patterns I've seen from working with hundreds of clients.

Those systems became the foundation for the Sustainable Weight Loss MACHINE. 

And now I’m giving you the same tactical playbook so you can get off the diet roller coaster once and for all, and never have to worry about starting over at Day One again.

You're Not Undisciplined. I Can Prove It.

Look at your life.

You meet the deadlines at work even when you're exhausted.

And you still come home to feed your family and get the kids to soccer practice.

You do it when you're running on empty.

And somehow... we're supposed to believe that suddenly you developed a discipline deficiency at 8:47 PM in your pantry?

You've got a gold star in discipline. That's not the problem.

You know what to do. You're just exhausted from not being able to keep doing it.

Every diet you've tried in the past has predictable failure points.

I found 8 of them.

Once you learn to intercept these patterns, your brain gets a different assignment:

Use all of that discipline to finally work FOR you instead of against you. 

This is how you build the Sustainable Weight Loss MACHINE.

BUT FIRST... Who is this NOT for?

This is not for the woman who:

❌ Is vegan or a vegetarian. We eat a lot of meat around here. 

❌ Wants another rigid meal plan.

❌ Wants a 30-day transformation.

❌ Is looking for a magic supplement, detox, hack, or shortcut.

I'm not here to convince everyone to become a Sustainable Weight Loss MACHINE. 

But if you're willing to build something boring enough to work on a random Tuesday, flexible enough to survive vacation, and sturdy enough to make it through December… keep reading.

Sooo... ARE YOU A PERFECT FIT?

The MACHINE is for you if you:

✔️ Want to lose weight in a healthy, sustainable, and predictable way.

✔️ Have good intentions of eating "clean and healthy" but when life throws you a curve ball, your healthy habits are the first to go.

✔️ Want a step-by-step system that works with your actual life... not the imaginary stress-free life you're apparently still waiting for. 

✔️ Are in it for the long-haul and are willing to do the work. Even when that work looks boringly simple.  

I'm not going to sugarcoat this for you.

Sustainable weight loss is NOT built on the sexy stuff.

It's built on the boring basics you can repeat.

It's built by creating systems that still work even when your calendar implodes.

It's built on knowing what to do when you're out to eat, on vacation, and when the dog poops on the carpet 11 minutes after you had it cleaned and suddenly you want to eat the entire kitchen. 

I'm here to teach you the system to build your Sustainable Weight Loss MACHINE. One nut and bolt at a time.

This is sustainability maxxing.

Introducing:

The Sustainable Weight Loss MACHINE

Your nuts-and-bolts, back-to-basics approach to build the systems that eliminate the predictable failure points in your weight loss journey, so that you stop quitting, stop starting over, and can finally lose weight in a way that's healthy and sustainable.

You'll do this without starving yourself with sad little salads, following another lame diet, or counting calories or macros. 

The MACHINE covers the fundamentals that drive sustainable weight loss:

NUTRITION. EXERCISE. SLEEP...

and the other lifestyle factors that affect your results.

The difference is that I don't just tell you what to do. You'll build the systems that help you keep doing it when life gets messy.

This is your biggest flex because you're not wasting time on things that don't matter.

You are sustainability maxxing.

The MACHINE isn't built around what works for 30 days.

It's built around what you can do on Day 300.

THIS IS HOW YOU BUILD

THE Sustainable Weight Loss MACHINE

You enter the MACHINE asking things like...

🤷‍♀️ How many calories should I eat?

🤷‍♀️ "What should I eat?"

🤷‍♀️ "What diet should I go on?"

🤷‍♀️ "Why can't I ever stick with it?"

You graduate from the MACHINE with the nuts and bolts to...

🎓 Build healthy habits that fit YOUR life.

🎓 Make healthier decisions without all of the negotiation.

🎓 Recover from a bad day without going all the way back to Day One.  

🎓 Trust yourself to make the healthiest decisions without someone else telling you what to do.

You don't build this overnight.

You build it one nut and bolt at a time.

Phase 1 - Build the Foundation

Bolt #1 is Build the Foundation. This is when you put on your project manager hat and actually create the systems to start doing things differently than what you’re used to, and still make them work even on your worst days, even when you're on vacation, and even when life is nutso.

What you will conquer:

✔️ You will create systems that work for YOU (not the 25-year-old Instagram guru).

✔️ You will stop letting the scale be your only evidence, and start noticing the changes that happen first, like fewer cravings, more energy, and more stable blood sugar.

✔️ You will stop jumping to the next big thing and make the boring basics happen often and consistent enough (and in a way that makes them not so boring).

Here's what happened for some of the 39 women in this summer's Beta Cohort during Phase 1:

* I can't guarantee your outcome, but I can give you the same tools they used to get there.

Phase 2 - Optimize Your Environment

Bolt #2 is Optimize Your Environment. This is when you stop making the healthy choice the hard choice. You'll optimize your surroundings so healthier decisions require less effort, negotiation, and willpower. 

What you will conquer:

✔️ Healthier choices become easier and more automatic, and require less negotiation with yourself.

✔️ You'll rely on the systems you built in  Phase 1 to see more consistency (this is where you prove to yourself you can actually do this).

✔️ You'll become the woman who can be around her favorite comfort foods without the magnetic pull to eat everything in sight.

Here's what happened for some of the 39 women in this summer's Beta Cohort during Phase 2:

* I can't guarantee your outcome, but I can give you the same tools they used to get there.

Phase 3 - Lock-In Boundaries

Bolt #3 is Lock-In Boundaries. This is where you lock the gates and secure the fortress to protect everything you've worked so hard to build. 

And yes... even if you are the biggest people pleaser. I got you.

What you will conquer:

✔️ You will shut down the internal and external voices like, "it's a special occasion... live a little... just this once."

✔️ You'll protect your time, energy, health, and priorities with stronger boundaries, including saying no to people and obligations that pull you away from what matters to you.

✔️ You’ll focus less on what you can’t control (like the scale) and take more ownership over the daily choices and behaviors you can control.

Here's what happened for some of the 39 women in this summer's Beta Cohort during Phase 3:

* I can't guarantee your outcome, but I can give you the same tools they used to get there.

Phase 4 - Trust Yourself

Bolt #4 is Trust Yourself. This is when you stop looking for someone to save you, and you finally become the woman you've been waiting for. 

You'll learn to trust yourself and food again (or for the first time) - your hunger, your fullness, your routines, your boundaries and most importantly, your own decisions.  

What you will conquer:

✔️ You'll stop looking for the next diet or shiny new solution to save you, because you'll finally have evidence that you CAN do this long-term.

✔️ You'll recognize the control, perfectionism, and procrastination patterns that used to send you back to Day One... and know exactly what to do when they take over.

✔️ You'll stop needing perfect circumstances to stay consistent and trust yourself to make the next best decision, even when life doesn't cooperate.

Here's what happened for some of the women I've coached longer-term using this same methodology beyond the Beta Cohort:

* I can't guarantee your outcome, but I can give you the same tools they used to get there.

You're Probably Thinking...

OK, Holly, How Much is My Investment?

Chances are, you've spent hundreds... if not thousands of dollars over the years on diets, programs, apps, supplements, gym memberships, and all of the next-big-things that promised this time would be different.

And yet... here you are. Hi.

Because you don't need another diet.

You need systems that work when you're stressed, tired, traveling, overwhelmed, or having a day where you just don't feel like it.

Systems that help you stop quitting, stop starting over, and finally make weight loss something you can sustain.

That's exactly why I created the Sustainable Weight Loss MACHINE.

And I wanted this to be accessible to the woman who's ready to stop throwing money at temporary fixes and finally build something that lasts.

Your one-time investment is just $97.

You'll get immediate access to the entire program through Kajabi's online training portal. The MACHINE is yours to keep.

This program is backed by a 30-day money-back guarantee.

I stand behind this program 100%. Try the MACHINE for 30 days. Go through the materials. Start building. Put them to work in your actual life.

If you decide the MACHINE isn't for you, email us within 30 days, and we'll refund you 100% of what you paid. No awkward explanation on your end, and no hassle on ours. 

WHAT YOU GET INSIDE THE MACHINE

The BOLTS of the MACHINE - core training:

And the NUTS of the MACHINE - your bonuses:

Bonus 1: Neutralize Quitting aka the "I Quit Protocol":

• "If you can't beat 'em, join 'em" philosophy.
• Your complete game plan for when you want to quit.
• Prepare for the predictable moments when you'll want to quit... before you get there. 
• Get back on track quickly without starting over (or beating yourself up).

Bonus 2: Uncover Problem Foods aka "Intake 17":

• Identify problem foods that may not work well for you.
• Stop following generic "healthy food" rules and identify the foods that actually work best for YOUR body.
• Use Intake 17 (my proprietary method) to systematically investigate problem foods instead of randomly guessing.

Bonus 3: Thrifty Nutrition:

• Upgrade your food quality without blowing your budget.
• Know where spending matters more, and where it doesn't.
• Become more efficient in making your food last longer.
• Get resources for where and how to shop from local farms and suppliers. 

Bonus 4: Social Survival Guide:

• Handle restaurants, holidays, vacations, and food pushers with ease (and without feeling icky).
• Know exactly what to say without explaining or defending yourself.
• Stay consistent through the good times and bad while still having a life. 

Plus a SURPRISE Bonus: TWO Free Months Inside the Monthly  Membership 

Because building the MACHINE is one thing. Keeping it running is another.

For your first two months, you'll also get access to my Monthly Membership, so you have somewhere to bring the questions, setbacks, and “Holly, it was one of those weekends I ate everything in sight" moments that don't fit neatly inside a training module.

• Two Live 60-Minute Coaching Calls per Month (4 total). Get personalized guidance, real-time coaching, and direct access to Holly in a no-nonsense group environment.
• Calls are on Mondays at 1 PM EST. A perfect lunch-hour power break to set your week up for success.
• Monthly Content Drops. Strategies, tools, and mindset upgrades that keep you consistent and moving forward. 

Psst... there's no credit card on file and no automatic renewal. At the end of your two free months, you'll have the option to continue inside the Monthly Membership for $27/month. If you don't, your membership simply ends.

OK, Holly. But Logistically... How Does It Work?

The nuts and bolts of building your Sustainable Weight Loss MACHINE are ridiculously simple.

As soon as you join, you'll get immediate access to your private, online training portal. You can access it from your phone, tablet, or computer.

You'll start with the Welcome Module to help you get acquainted with the program.

Then, you'll work through the 4 BOLTS in order. Each phase builds on the one before it, and it's designed for the long-term. This isn't a weekend project.

The program focuses on the biggest needle movers for weight loss — nutrition, exercise, and sleep — along with the other areas that make those healthy habits easier to actually sustain in your real life.

Watch the short trainings. Complete the exercises. Put what you learn to work in your actual life. When you're ready... move on.

There are no deadlines and no race to finish. You have lifetime access, so when your world gets chaotic, you don't start over. You just come back and keep going.

You're not expected to change everything at once. That would defeat the entire purpose of the MACHINE. You're building something do-able enough to survive your actual life.

Your $97 one-time investment also includes two free months inside the Monthly Membership, where you can join me twice a month for live group coaching and get help when you're stuck.

Your job isn't to be perfect.

Your job is to build your Sustainable Weight Loss MACHINE one nut and bolt at a time.

You get a SECOND FBI baddie in your corner.

Meet Coach Aubrielle Brennan.

Former FBI Special Agent. 

NASM Certified Personal Trainer + Corrective Exercise Specialist + Precision Nutrition Coach 

I brought Coach Aubrielle into the MACHINE for one and only reason:

I know you're scared 💩less of this part.

So I wanted the exercise component specifically designed for the woman who's starting from ZERO.

Not the woman who already loves the gym.

The woman who has no clue how to start.

The woman whose knees hurt.

Who hasn't exercised in years.

Who doesn't own equipment.

Who isn't just embarrassed, she's downright petrified to walk into a gym.

Aubrielle helps you build strength and movement safely from home, with zero equipment needed, and with the same back-to-basics philosophy behind the entire MACHINE.

You don't have to get in shape before you start. 

You start exactly where you are.

Here's what happened when some of the 39 women in this summer's Beta Cohort started exercising from ZERO:

* I can't guarantee your outcome, but I can give you the same tools they used to get there.

🚨I HOPE YOU DON'T LOSE 12 POUNDS IN 12 DAYS.

You've probably done that a time or two. That's not a helpful skill, and definitely not one you need.

I care more about what happens after the birthday dinner. 

After vacation.

After the terrible week at work.

Can you actually recover without turning one bad decision into Day One... AGAIN?

That's the skill we're building.

You're playing chess, not checkers.

That's the MACHINE.

Let's Recap!

When you join the Sustainable Weight Loss MACHINE, you'll get a back-to-basics system for healthy, sustainable weight loss covering nutrition, exercise, sleep, and the lifestyle factors that affect your results:

✅ The 4 BOLTS of the MACHINE - Your Core Training

✅ BONUS #1 - Neutralize Quitting

✅ BONUS #2 - Uncover Problem Foods

✅ BONUS #3 - Thrifty Nutrition

✅ BONUS #4 - Social Survival Guide

✅ SURPRISE BONUS - TWO Free Months Inside the Monthly Membership

Yours today for a ONE-TIME investment of just $97!

Still on the fence? Let's have some girl talk.

If you've made it alllll the way down here and you're still thinking about it, I'm guessing it's probably not because you're hoping I'll pop out with another bonus... "But wait, there's more." 😂

You get what the MACHINE is.

You know what's inside.

You've seen what happened for some of the women who've gone through it.

And $97 probably isn't the thing standing between you and the life of your dreams.  

So what's actually holding you back?

Maybe it's not that you're unsure about me.

Maybe you're unsure about you.

Because I asked the women before they joined what made them pause, and one of them said something that pretty much sums it up...

My own fear of failure. AGAIN.

Oof.

Maybe that's yours too.

Maybe you're thinking...

Holly. I've done this before.

You got excited. Bought the thing. Swore this time was going to be different. 

And life happened. And you went right back to Day One.

Maybe you lost weight and gained it right back.

Or maybe you quit before you even lose a pound.

Maybe there's a tiny voice in your head right now saying...

What if I spend $97, get excited again... and I'm still... me?

That's the conversation I want to have with you.

Because I don't need you to promise me you're never going to quit again. In fact, I'm assuming you will want to quit again.

This isn't about becoming the person who loves to meal prep and sleeps in her sneakers because she's so excited to exercise at 4:00 in the morning. This isn't about never stress eating, sleeping a perfect 8 hours, and sailing through vacation without ice cream.

That's not real life.

I want to teach you what to do when real life happens.

When you miss the workout.

When you eat the thing.

When you want to throw the scale against the wall.

When work explodes.

When you go on vacation.

When you have one of those weeks where taking care of yourself drops to #847 on your priority list.

Because the woman who succeeds long-term isn't the woman who scores a perfect 100% every day.

She's the woman who knows how to come back without turning it into Day One... AGAIN.

That's what I want for you.

Not 12 pounds in 12 days.

Not another perfect 30-day streak.

I want Day 300.

And if you're sitting there thinking...

I don't know if I can actually do that.

Good. You don't have to know yet. 

That's what we're going to build.

That's your MACHINE.

DISCLAIMER:

The information provided in the Sustainable Weight Loss MACHINE has not been evaluated by the Food and Drug Administration. The information is not meant to be used, nor should it be used, to diagnose, treat, cure, or prevent any medical condition or disease. This training/coaching is not intended as a substitute for the medical advice of a physician. The viewer should regularly consult a qualified, licensed doctor in matters relating to his/her health and particularly with respect to any symptoms that may require diagnosis or medical attention. Neither Pink Fortitude, LLC nor its representatives are responsible for any specific health needs that may require medical supervision and are not liable for any damages or negative consequences from any treatment, action, application or preparation, to any person listening to or following the information on the Sustainable Weight Loss MACHINE. References are provided for informational purposes only and do not constitute endorsement of any websites or other sources.