Episode 231: What Happened When 39 Life Long Dieters Stopped Dieting
Aug 28, 2026
I had 39 women pay me to participate in a weight loss program that I built from scratch. We built the plane together, as we were flying it. And, yes, you heard me right. They did not get in for free. They paid for three months of construction dust with this new weight loss program. Over those 90 days, I watched 39 life-long, professional dieters completely change the way they approach weight loss.
Today, I’m sharing the 5 things that surprised them about their experience, and these 5 things surprised even me, too.
Together, we will investigate:
- What happened when 39 women paid to test an unfinished weight loss program for 90 days.
- The unexpected thing these women did that created the most momentum.
- The surprising non-scale victories that showed up before the weight started to drop (including one woman’s dramatic A1c drop).
- Why hearing “it’s getting easier” over and over again became one of the biggest breakthroughs of the entire experiment.
- What it means when healthy choices start to feel like nothing, and why that may be the real secret to sustainability.
Connect with Holly:
▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz
▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR -
https://academy.pinkfortitude.com/break-emotional-eating-accelerator
▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV
▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar
▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone
▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone
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Calling All Professional Women in Midlife... Have You Ever Said... WTH Happened to My Body!?!
And WHY Can't I Lose This Stubborn Weight?
WHEN YOU ATTEND THIS LIVE TRAINING YOU WILL GET:
➡ The 3 phases successful women must master to achieve PERMANENT results and finally live in her dream body.
Spoiler alert: the diet industry ONLY focuses on one phase, which is why diets fail 92% of the time.
➡ Why it’s harder for you to lose weight in midlife. 🤫Psst... it's not your hormones.
➡ The 5 biggest mistakes sabotaging women's weight... and why the key to success is not tied to a specific diet or protocol.
