Back to All Podcast Episodes

Episode 236: The Unhealthy Food Choice Keeps Winning. Weight Loss Keeps Losing.

Oct 23, 2026
 

 

If eating the healthy thing constantly requires more effort and discipline, it’s not a matter of if but when you fall back to the easier (and unhealthy) option. I said what I said.

Twenty-year PMP nerd and systems girlie here, and this is the SECOND predictable failure point in your diet. 

Because what I know from personal experience and what I hear from women every day is that the only diet we can stick to, is the see-food diet. When I see food, I eat it.

But what if you knew how to make the healthy choice the easier choice? If that sounds interesting to you, keep listening. 


Together, we will investigate:

  • Why the unhealthy food choice keeps winning, even when you’re motivated to lose weight.
  • How the decisions you make about food actually start long before you consciously decide what to eat.
  • 7 unintended things that influence what you eat.
  • The strange reasons why some healthy habits feel so much harder to maintain.

 

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 


If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

Calling All Professional Women in Midlife... Have You Ever Said... WTH Happened to My Body!?!

And WHY Can't I Lose This Stubborn Weight?

WHEN YOU ATTEND THIS LIVE TRAINING YOU WILL GET:

➡ The 3 phases successful women must master to achieve PERMANENT results and finally live in her dream body.

Spoiler alert: the diet industry ONLY focuses on one phase, which is why diets fail 92% of the time.

➡ Why it’s harder for you to lose weight in midlife. 🤫Psst... it's not your hormones.

➡ The 5 biggest mistakes sabotaging women's weight... and why the key to success is not tied to a specific diet or protocol.

 

REGISTER FOR YOUR FREE TRAINING HERE